We have some great news to share with you!
I will first of begin with explaining to your where we are at in today’s real estate market. Well, it’s still a sellers market, but slowly moving into a buyers market from stats indicating latter end of 2024.
I have been in real estate here in Central Florida for 19 years this year and so I have been through the various shifting markets over the years and I know only too well that this entails stepping up on the marketing for our sellers.
The robust marketing program that we already have for all our listings has always consistently brought in great results and timely closings for our clients. However, navigating a buyers market demands an increase in marketing, keeping ahead of the curb when it comes to the latest tech tools and latest marketing methods and really increasing these in order to continue to bring in consistent results even in a strong buyers market.
As a Team here at Vacay & Co Real Estate we are very excited to share with you our latest news and plans. Along with the extra marketing materials / tech tools / marketing systems, we are also going through a total re-brand / company colors (you’ve probably noticed we have a different look this week on our weekly e-flyer, moving away from the bright orange/bright green to something more stylish and contemporary.
We are so excited as we are also having a brand new high tech – high touch SEO / IDX website customized and built, as we speak. The website will be launched 2nd half of this year (tentative date being 1st October 2024). There are further celebrations going into next year as I am going to be celebrating 20 years in Central Florida real estate in 2025, so it’s a great time to have a total re-brand to lead our Brokerage into the next 20 years! We will be holding open days for our clients to come along and have a drink and nibble and chat with us, so you definitely are part of course celebration plans too!
WHAT SERVICES DO WE ALREADY OFFER AND PRODUCING CONSISTENT RESULTS
Targeted Social Media: 71% of adults are active on Facebook® ~ the #1 Social Media Platform for adults. We harnesses the Power of Social Media with proven targeted marketing, advertising directly to engaged buyers across vital social media platforms.
LISTING SYNDICATION & ENHANCED SHOWCASING
Realtor.com Enhanced Listings & Lead Generation: Enhanced listing intelligence that boost listings and showcases them to buyers – your property standing out above the multitude of other homes! We gain listing performance insights i.e. what specific city a majority of buyers are coming from or how many potential buyers are searching for listings in a similar price range. This intel allows us to be able to strategize our target marketing from other platforms such as : facebook ads and google ads. This allows an extra layer of marketing to our campaigns for each listing.
Exposure for your Property Listing! In addition to www.vacayreflorida.com website, your listing is included in our marketing strategies throughout a broad global reach online, showcased within a variety of websites, search engines, social media, portals, virtual communities and more. Our advertising creates opportunities, attracts potential home buyers, and generates interest in your home. The ultimate benefit to you – our client – is optimal exposure for your home, attracting interested buyers who take action and purchase.
Data Integrity: Listing your property for sale with Vacay & Co Real Estate provides Incomparable Digital Reach. Our Team monitors the accuracy of your Listing across all digital platforms, making any/all necessary adjustments manually, as needed.
E-Mail Marketing: Targeted Email Marketing direct to Buyers on our Buyer’s Weekly Newsletter and Prospective Buyer List & Global Referral Agents, also a strategically selected list of over 5,000 Brokerages & Sales Associates in your local area.
Enhanced Virtual Floating Tour & 40 HD Pics: A Virtual Tour of your Property – floating and gliding through all of the rooms and moving into the rear area to showcase your pool/exterior – this quick but very effective floating tour is so engaging for those busy buyers. The feedback from these tours has always been very positive and lots of buyers have purchased their properties just from viewing the floating tour. Of course the 40 HD pics really pop and make your property stand out for any of those buyers who do not wish to view a floating tour. We cover all bases!
Signage: A Professional Sign is installed on the property (Pending HOA Approval) – if seller wishes to have one.
NEW SERVICES WE ARE LAUNCHING OCTOBER 1ST, 2024 (or before)
SEO / Google Ads: With our upcoming new re-branded website, we are stepping up with the inbuilt SEO and working that alongside googles ads to bring more buyers to our listings direct to the website.
EyeSpy® 3-D Tour: Technologically advanced, Interactive, Immersive, 3-D Virtual Walk Through Tour. Your 24-Hour Virtual Open House, providing comprehensive access to Buyers Around the Globe. *Over 60% of Vacay & Co Real Estate visitors originate from regions outside of the State of Florida, and/or Internationally.
Large HD Photo’s / Floating Tour Enhanced on Website with extra touch points: We will have large HD photo’s and floating tours for our listings presented professionally on the website with lots of touch points for buyer to arrange to contact us directly to arrange to view our sellers properties.
Property Brochure: All listings are provided beautiful, Full Color, 11×17 bi-fold Brochures, provided for every showing.
Responsive Website: User-friendly mobile-optimized design | Auto-responsive to computer, tablet and smart phone devices which allows us to keep in close contact with prospective buyers showing an interest in your property.
Local Content: The leading resource, specializing in hyper-local neighborhood based content throughout central Florida and the Orlando area.
Comprehensive Data: Thorough, faster, and more accurate than Zillow® | Listing data updated every 15 minutes!
Sold Home Data: Stay Informed! 1 year of sold data, categorized by neighborhood. This is great for our clients who own a property but are not quite yet ready to sell but would like to keep a close eye on their local market and with a click of the button from the website you can clearly see actives / pendings /solds in your community within seconds and these are LIVE stats.
VACAY & CO REAL ESTATE – LUXURY MARKETING
As well as our Listings Services (as above), Vacay & Co Real Estate – Luxury, offers a white glove service that will serve you on a global level. As Broker / Owner of Vacay & Co Real Estate, I also hold the Luxury Specialist Designation. Our Services offer innovation and dedication to providing the best luxury experience in the real estate industry.
LUXURY & INTERNATIONAL ADVERTISING Luxury listings will be featured in prominent global media brands including The New York Times, The Wall Street Journal, Robb Report and MarketWatch. Property listings are translated and distributed to dozens of prominent Real Estate sites throughout Asia, United Kingdom, Europe, Australia, the Middle East, South America, and more.
STYLISH, SOPHISTICATED PRESENTATION A dedicated online showcase for luxury listings, featuring magazine-quality professional photos, elegantly produced High Definition video and stunning aerial animation as well as Community aerial drone footage (if HOA allows).
GLOBAL EXPOSURE Our Team Networks and Develops Relationships with Leaders in the Luxury Real Estate Market.
HOME PRICING – PRICE IT RIGHT!
When listing your Orlando home for sale, establishing the correct listing price is crucial. Our market analysis accounts the most actively searched price points and home values throughout your area, including expired listings and active properties on the market. We will show you the latest LIVE stats and go over the stats and pricing recommendation.
