If you’ve been watching the Orlando real-estate market recently, you’ve likely noticed a clear shift.
Appraisals are coming in lower month-on-month, and while buyers are still active, they’re now far more price-sensitive and data-driven.
Homes that are priced correctly are still moving often to cash or international buyers but those that are even slightly over market value are sitting longer, drawing fewer viewings, and losing momentum.
Why Pricing Ahead of the Market Is the Smartest Move You Can Make
In a market that’s gradually correcting, timing is everything.
When sellers price too high hoping to “test the market,” they often end up chasing it down instead of staying ahead of it.
💡 The key is simple: price right, sell right, and sell before the next round of appraisal adjustments pull values down further.
Even a 3–5% change in value can mean thousands of dollars in lost equity and that’s money that could be safely secured today with the right pricing strategy.
How Vacay & Co Real Estate Keeps You One Step Ahead
This isn’t a typical franchise brokerage, where each agent has sole charge of their own marketing!
Vacay & Co Real Estate is a marketing-driven brokerage specialising in marketing and negotiations, with nearly two decades of experience in the Orlando vacation-home corridor.
We specialise in short-term rental and second-home sales, we also market to ALL the market and we don’t just list we market directly to qualified buyers through our statistical driven marketing campaign.
Here’s how we do it:
🎯 Targeted Buyer Network: Over 2,000+ active buyers in our database receive every new Vacay & Co listing directly.
🌍 Global Reach: Your property is marketed on 250+ major websites including Zillow, Realtor.com, Homes.com, and our international affiliate networks.
💬 Powerful Negotiation: We work directly with buyers and relocators groups still moving into Central Florida in strong numbers.
🧠 Marketing Psychology: We understand buyer behaviour what motivates them, what they value, and how to position your property for emotional connection and action.
Our approach isn’t about luck. It’s about strategy, experience, and precision marketing that puts your listing in front of the right audience, at the right time.
Why Sellers Choose Vacay & Co Real Estate
20 years of local expertise in the Disney-area vacation-home market
Specialised marketing campaigns for UK and international owners
Strong buyer relationships built over years of trusted service
Accurate valuation guidance to help sellers exit before market downturns deepen
📊 Want to Know Where Your Home Stands?
Request your free market evaluation and pricing strategy report including your home’s current value, a local appraisal trend analysis, and a 2026 forecast.
👉 Click here to get started:
🔗 www.vacayreflorida.com/propertyevaluation
Stay ahead of the market. Sell smart. And let our experience work for you.