AIC Hotel Group, which is associated with Nobu and other hotel brands, has filed preliminary plans in Orange County for a massive resort east of Disney Springs, according to a report in GrowthSpotter.
AIC Hotel Group, which also owns several Hard Rock Hotels, purchased about 50 acres of vacant property just north of the Orlando Marriott World Center Resort in 2018 for $32.75 million. Nobu Hotels announced plans in 2022 for an Orlando resort with a scheduled opening date in 2026.
The conceptual master plan calls for four hotels with a combined 1,934 rooms, 16 restaurants with seating for 2,600 diners and an entertainment venue with a capacity of 1,625 guests. The master plan also includes 270 apartments designated as Club Membership Units and a 26,000-square-foot spa.
The Nobu Hotels website says the Orlando resort will feature 300 rooms including eight villas, a Nobu restaurant, 50 branded residences, and meeting and event space. The new master plan doesn’t specify how the Nobu project would integrate into the larger resort.
Founded by chef Nobu Matsuhisa, Robert De Niro, and film producer Meir Teper, the first Nobu Hotel opened in 2013 as a boutique hotel within Caesar’s Palace Las Vegas. Since then the brand has opened properties in Miami Beach, Atlanta, Chicago, Malibu, London Shoreditch, Ibiza Bay, Palo Alto, Marbella, Los Cabos, Barcelona, Chicago, Warsaw, Riyadh, and London Portman Square.
The property, accessible from Meadow Creek Drive, has north frontage on Interstate 4, west on the World Marriott Resort’s golf course, and east by Starwood’s Vistana Resort.
The plan shows multiple pools, waterslides and a lazy river associated with the hotels and a dining, retail and entertainment village in the center of the resort. In all, the plan calls for over 100,000 square feet of food and beverage space, nearly 35,000 square feet of retail space and 73,225 square feet for events.
The prime real estate in Orlando’s tourism district was previously held by Great Wolf Resorts, the company known for its large, Great Wolf Lodge-branded indoor water parks.
AIC Hotel Group spearheads sales and marketing efforts for luxury resort properties in the U.S., including Eden Roc Miami Beach, Nobu Hotel Miami Beach and Nobu Hotel Chicago. It’s also throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana, Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos, Nobu Hotel Los Cabos and UNICO 20˚87˚ Hotel Riviera Maya, the first of its new luxury all-inclusive concept.
Nobu is one of several luxury brands set to enter Orlando’s thriving tourism market. The Conrad opened this month at Evermore Orlando Resort, while O-Town West is set to get the first Tau Hotel and Asian Bistro at its City Center.
In December Development Ventures Group, DEVEN, closed on the land for a future $400 million Fairmont Hotel on International Drive.
Over near the new Universal Epic Universe theme park, Marriott will introduce luxury lifestyle W Hotel brand to Orlando with plans for a 22-story hotel tower and entertainment venue.
In Kissimmee, Teramir Group is developing Everest Place, which will debut North America’s first Mysk Hotel.
News Source: Orlando Sentinel.
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